Refresh and Recreate Your Brand for the New Year!
By Manuel Collazo, MBA
Branding is the cornerstone of small business marketing, but can easily be overlooked amongst the long list of daily tasks involved in running a business.
The Good, the Bad, and the Spam
The benefits of engaging with online reviews (even the worst ones)
By Peter Decoteau
Online reviews are a vital resource for customers, especially those seeking service providers. Consider the last time you hired someone to provide a service — car repair, dinner, dentist — without researching their Google, Yelp, social media, and/or other reviews. I’ll wager it was likely during the Bush Jr. presidency, or they were referred by a friend or family member — what those in the digital sphere might refer to as an “IRL (in real life) review.”
3 Secrets to Working with a Marketing Agency
By Peter Decoteau
Whether you have a full marketing team or you’re figuring it out as you go, it’s sometimes necessary to turn to an outside agency for your marketing needs.
Tick-Tock, Tick-Tock: Is It Finally Time for You to Embrace TikTok?
By Peter Decoteau
A challenge unique to marketers is that of opportunity — what Barry Schwartz termed “The Paradox of Choice” in his aptly titled book The Paradox of Choice: Why More Is Less. The paradox of choice asserts that humans inherently want as many options for a given decision as possible, yet the more options we have, the more anxious, confused, and, consequently, less decisive we get.
Connecting with Your Community
By Peter Decoteau
Connecting with the community is an essential part of marketing for any physical therapy practice — it means meeting your community where their needs are, building relationships, and bringing value to people beyond the walls of your clinic. Brian Hay, PT, DPT, Marketing Committee member and communications officer at Performance Physical Therapy, recently presented a webinar, “How to Get the Most Out of Your Community Events,” aimed at helping PPS members engage with potential clients and patients by making an impression in the community. In the presentation, Brian gave an insightful and comprehensive overview of how to select, market, organize, execute, and follow up on events to raise awareness of your services to those who are most likely to access them.