Keeping Athletes on the Field

By Lynn Steffes, PT, DPT

You claim that your brand is sports medicine physical therapy—Prove it!

Customers are most satisfied when we not only meet but also exceed the expectations we set!

Your social media/website/newsletter should:

  • provide great professional profiles, outlining not only therapist experience and education but also hands-on sports experience. (For instance, if you are promoting a soccer rehab program, do you have one or more clinicians who have played, coached, or participated in soccer?)
  • have evidence-based references in Facebook posts/blogs/tweets on local and national sporting events, and common injuries athletes face and overcome with physical therapy.
  • promote and celebrate local athletes and teams.
  • include links to literature on effectiveness of physical therapy for treating specific sports injuries.

Head of the Class


Planning for back to school.

By Don Levine, PT, DPT, FAFS

Summer is well under way, and the Marketing and PR Committee reminds you that preparation makes perfect. While you may be vacationing at the beach or hiking in the mountains with your family, do not forget to have a plan in place for next month’s marketing and public relations. As August approaches, thoughts quickly turn from summer vacation to return to sports and the classroom. Are your plans in place to meet the needs of your community and highlight your practice?

Benefits of Physical Therapy

By Lynn Steffes, PT, DPT

Choosing physical therapy to treat pain or mobility problems is a commitment to taking time to heal and to learn self-management. With that investment of time and money—there must be a strong perceived benefit!

Ask yourself: Does everyone in your practice know how to talk about the real benefits of physical therapy and address what consumers might perceive as drawbacks?

Stand by Your Brand


Community-Focused Private Practice

By Lynn Steffes, PT, DPT

You claim that your brand is a private practice dedicated to patients and the community!

Prove it! Customers are most satisfied when we not only meet, but also exceed the expectations we set!

Tee Time


Marketing strategies that are a hole-in-one for your practice.

By Don Levine, PT, DPT, FAFS

Getting you and your kids on the golf course is a great way to learn life-sport skills. While some of us may get more exercise than others searching high and low for golf balls, golf offers families real quality time together. The Professional Golfer’s Association (PGA) has designated July as Family Golf Month. The organization provides several tips for families to learn about the game of golf.1 One of the main goals of the PGA is to increase the number of golf enthusiasts. Golf is a very popular sport in this country, and its 29 million enthusiasts are not only passionate, but willing and able to spend money on the sport. How can we leverage our expertise and promote this life-sport?

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