By Peter Decoteau
In the 2015 Forbes article “4 Traits of Successful Marketing Leaders,” marketing strategist Steve Olenski culls a list down from two separate lists of 12 traits each into a succinct group of attributes.1
By Peter Decoteau
Marketing can often feel like the practice of “flying by the seat of your pants,” especially if it’s not your primary (or secondary) role.
After a difficult year, acknowledging the year’s wins is even more important.
By Matt Slimming, PT, DPT
You are working hard at building (or re-building) your business.
The end-of-year marketing campaign that can be a win-win for you and your patients
By Peter Decoteau
After a year like 2020, many of us are looking to start 2021 feeling refreshed and re-energized.
Putting on a Virtual Event to Engage Your Patients, Staff, and Community.
By Michelle Collie, PT, DPT, MS, and Ali Schoos, PT
With in-person events neither safe nor permitted, two practices — one on the East Coast, the other on the West Coast — were not going to let COVID-19 limit their community engagement. Between the two practices, almost 600 people took on the challenge either alone or as teams to walk, hike, run, and even kayak 19 kilometers.