Back to School: 5 Free Resources You Can Access Today to Create an A+ Marketing Strategy
The 5 Offensive Formations of a Championship Social Media Strategy
By Peter Decoteau
Football season is right around the corner, so what better time to hone your marketing playbook and prepare a championship-caliber offensive strategy for your social media efforts?
Minding the Gap: Measuring the ROI of Traditional Marketing
By Peter Decoteau
The ever-present challenge in marketing is the push and pull of action and measurement; learning, strategizing, coordinating, implementing, measuring, refining, rinse, repeat. Digital platforms have afforded us the ability to “close the gap” between executing our marketing efforts and measuring their success—if not completely, then to a much more precise degree than ever before.
Marketing PT to the Modern Consumer
How evolving consumer attitudes require shifts in our approach to marketing physical therapy
By Peter Decoteau
The past two decades have seen a steady shift in cultural attitudes about healthcare for individuals and their families, from that of a passive – or at least deferential – mindset to a more proactive approach.
Reduce Your Marketing-Related Stress
Take Advantage of the PPS Marketing Resources!
By Peter Decoteau
One of the great benefits of being a member of our Section is that you have access to a wealth of valuable resources created and curated by experienced physical therapy professionals from around the nation.