Back to School: 5 Free Resources You Can Access Today to Create an A+ Marketing Strategy

Football season is right around the corner, so what better time to hone your marketing playbook and prepare a championship-caliber offensive strategy for your social media efforts?
The ever-present challenge in marketing is the push and pull of action and measurement; learning, strategizing, coordinating, implementing, measuring, refining, rinse, repeat. Digital platforms have afforded us the ability to “close the gap” between executing our marketing efforts and measuring their success—if not completely, then to a much more precise degree than ever before.
The past two decades have seen a steady shift in cultural attitudes about healthcare for individuals and their families, from that of a passive – or at least deferential – mindset to a more proactive approach.
One of the great benefits of being a member of our Section is that you have access to a wealth of valuable resources created and curated by experienced physical therapy professionals from around the nation.