Marketing Physical Therapy for Long COVID

building blocks spelling out Long COVID
By Peter Decoteau

As we move further away from the worst of the COVID-19 pandemic, global health organizations continue to grapple with the virus’ enduring impact, and the long-term consequences of COVID-19 on the human body are just now coming into clearer focus.

Anticipating Uncertainty

Jenga game

Tips for marketing in an ever-changing world

By Peter Decoteau

If the past two years have taught us anything, it’s that plans and strategies are only as solid as the circumstances in which they’re created, and the only certainty in business, as in life, is uncertainty.

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