I’ll be the first to admit it: I was skeptical of QR codes when they began to catch on in the mid-to-late aughts. I found them to be more trouble than the problem they were attempting to solve; that it was easier to just do a Google search or type in a URL address than it was to bring up a special app and snap a pic where the code fit just so.
In today’s marketing landscape, digital platforms reign supreme for several obvious reasons: compared to traditional marketing, they’re cost-effective, much more targeted, easier to measure, and quicker to update, pause, or otherwise shift gears on the fly.
No matter who you talk to, where they’re located, or what industry they’re in, it seems like employee recruitment has been a challenge for most businesses since COVID-19 turned the world upside down in 2020.
It is true in most cases, and especially in difficult times, that the importance of solid, reliable relationships cannot be overstated.
If you’re not working full-time in digital marketing, search engine optimization (SEO) may just be a vague concept you’ve heard tossed around that doesn’t seem to have much concrete meaning.
