Marketing PT to the Modern Consumer

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How evolving consumer attitudes require shifts in our approach to marketing physical therapy

By Peter Decoteau

The past two decades have seen a steady shift in cultural attitudes about healthcare for individuals and their families, from that of a passive – or at least deferential – mindset to a more proactive approach.

Reduce Your Marketing-Related Stress

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Take Advantage of the PPS Marketing Resources!

By Peter Decoteau

One of the great benefits of being a member of our Section is that you have access to a wealth of valuable resources created and curated by experienced physical therapy professionals from around the nation.

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