PPS Monthly Marketing Toolkit
Physical therapy is a valuable professional service to a community, efficacious and cost effective for evaluating and treating injuries, conditions, and diseases. In addition, physical therapists educate and empower their patients, ensuring they understand their condition and how to manage it in the long term. This ultimately allows the patient to live with their optimal level of function: taking care of themselves and family members, working, exercising, participating in leisure activities, all important not only for the individual but also the community. It is reasonable to advocate a physical therapist’s role in minimizing unnecessary downstream medical costs including imaging, surgery, and pharmaceutical interventions. In addition, physical therapy does not have the societal risks of many medical interventions such as prescription medication, which when abused can have a detrimental impact on a community. No individual or community has suffered because people became addicted to exercising, maintaining good posture, and correct body mechanics!