Time = Money


Do you manage your time as well as you do your money?

By Ingrid Sparrow, PT, CMPT

How do you answer these questions: Which do you manage better, your money or your time? And which is your bigger barrier to implementing programs, your money or your time?

If you are like my business partners and I, the answer is paradoxical. As clinicians and as business owners, our time is our money. Yet we manage our money much more effectively than we do our time. Our weekly meetings focus more on benchmarks and costs than they do on time management. We efficiently analyze the cost of a marketing event, and then we will fritter away half an hour on a small task.

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