Expand Your Horizons
By Elizabeth Baxter, MS
One of the benefits of running a physical therapy private practice is the knowledge you gain not just about physical therapy but about a host of other subject areas, from how to navigate a complicated billing landscape to how to attract new business. This month’s resources will help you satisfy your curiosity about a range of topics that can help you polish your practice and your career.
MARKETING 101
By APTA Private Practice
Free to APTA Private Practice members, this five-part video series begins with the basics of planning and budgeting for your marketing projects and then guides you through the techniques of referral source marketing, internal marketing, and community outreach.
Get it here: https://bit.ly/3a3I8m6
CASH-BASED AND OUT-OF-NETWORK FAQS
By APTA Private Practice
Though cash-based and out-of-network payment structures share some features with insurance-based payments, they also differ from them in some significant ways. If you are considering adding out-of-network patients to your clinic, this list of FAQs, free to APTA Private Practice members, can help you prepare for the specific billing requirements of doing so.
Get it here: https://bit.ly/3nvncaw
OWNERSHIP COMPENDIUM
By APTA Private Practice
Developed to help guide physical therapists as they explore the possibility of opening their own private practice, this compendium, available at a discount to APTA Private Practice members, includes an overview of the benefits and challenges of running a practice, information on how to structure your business, and tips on developing a succession plan.
Get it here: https://bit.ly/3IkJMfT
APTA PRIVATE PRACTICE ADMINISTRATORS’ NETWORK
By APTA Private Practice
Learning isn’t just for clinicians! The APTA Private Practice Administrators’ Network was developed to support physical therapy private practice administrators with networking, webinars, volunteer opportunities, full access to the APTA Private Practice website, and more. Supporting your team members’ professional development supports your practice and, in turn, your patients.
Get it here: https://bit.ly/3I4nuP4
RUN, DON’T WALK: THE CURIOUS AND COURAGEOUS LIFE INSIDE WALTER REED ARMY MEDICAL CENTER
By Adele Levine, PT
Putting yourself in another physical therapist’s shoes can be as eye-opening as working with your own patients. Author Adele Levine worked as a physical therapist for U.S. soldiers, and reading her memoir about her time at Walter Reed is the perfect way to mix business with pleasure.
Get it here: https://bit.ly/3ubImyc
Elizabeth Baxter, MS, is a staff writer for PPS who resides in New York City.