Growth with Hospital Contracts

By Paul J. Martin, PT, MPT, CSCS, CBI, M&AMI

The new reality in most markets is that large private equity–backed companies have acquired your competition, and are growing. So how do you as an independent private provider protect your market share? Grow!

A hospital outpatient contract is a tremendous strategy for growth. Hospitals are looking for ancillary programs that can assist in carrying out their mission. In most cases that mission is to compete against other local health systems, and gaining the full support of their physicians is paramount to their success.

You are an expert in the development and delivery of outpatient physical therapy. Hospitals are not.

You are an expert in gaining and keeping strong physician relationships that will cause physicians to choose your clinics for their patients. Hospitals are not.

And finally, you are an expert at managing a profitable and efficient rehabilitation outpatient clinic. Hospitals are not.

Why not you?

paul_martin Paul J. Martin, PT, MPT, CBI, M&AMI, president of Martin Healthcare Advisors, is a nationally recognized expert on health care business development and succession planning. As a consultant, mentor, and speaker, Paul assists business owners with building value in their companies. He has authored The Ultimate Success Guide, numerous industry articles, and weekly Friday Morning Moments. He can be reached at

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