No Marketing Budget? No Problem!
By Kim Stamp
Many private practice clinics do not have the finances to spend on a marketing campaign. The good news is, there are ways to increase your marketing presence without spending much money at all!
First and foremost, help your staff understand that everyone is a marketer. Encourage them to speak positively about your company while out in public.
Second, establish a social media presence and then ask your patients to like your social pages and to post reviews. Creating social media pages costs your clinic nothing, and they are a great way to interact with your community. Take the time to recognize and tag local businesses; most likely they will return the favor.
Last, offer a Refer-A-Friend program to your patients. It’s easy and inexpensive to create cards to give your patients that they can use to refer family and friends. You can up your game by doing a monthly drawing of all your patients who have referred to your clinics with a low-cost prize like a gift card to a local coffee shop.
Grassroots marketing efforts like these are some of the most effective in gaining exposure and connecting with your surrounding community. Get started this week and see what a difference it will make!
Kim Stamp is a PPS Certified Administrator and the Regional Business Manager for IRG – South Sound Physical & Hand Therapy in Washington State. She can be reached at Kim.Stamp@irgpt.com.