By Ben Montgomery, BuildPT.com* To quote one of the great characters of American fiction, “You never really understand a person until you consider things from his point of view—until you climb into his skin and walk around in it.”
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By Ben Montgomery, BuildPT.com* Few marketing conversations these days are complete without a discussion about search engine optimization, or “SEO” for those in the know. This is for good reason.
By Ben Montgomery, BuildPT.com* Establishing credibility with consumers is difficult without engagement—without having discovered a way to interact with people that establishes your credibility and conveys a sense of value for the physical therapy profession.
By Ben Montgomery* Who is your local media? As a physical therapist getting started on a consistent, consumer-based media relations effort in your community, answering this question is critical.
Don’t become overwhelmed, instead take a few tips from America’s pastime. By Ben Montgomery* July marks the halfway point (more or less) of the Major League Baseball season, the part of the season when the better teams and elite players start rising to the top. This is the time of year when consistency—not occasional hot […]