Connecting with the 2020 health care consumer. By Ben Montgomery, Marketing Manager, BuildPT.com* Know thy audience: the first rule of marketing. Knowledge is power, and to know your audience—to have a firm grasp of exactly who you wish to market your services to in order to grow your base of prospective customers—will truly empower any […]
By Ben Montgomery Physical therapy is about people: their goals, their journeys toward better movement, and those who help them to get there. These are stories we cherish as a profession, and they go a long way toward educating people about the power and the value of physical therapy (PT). But without photos, worthwhile stories […]
By Ben Montgomery, BuildPT.com Distributing physical therapy (PT)-related stories via press releases is a practice physical therapists are starting to warm up to. Not only are press releases valuable in educating the public about the value of physical therapy, but such efforts also help ensure physical therapy is always part of the storyline. Physical therapists […]
By Ben Montgomery, BuildPT.com We can all agree that effective communication is key when selling someone a product, a service, and yes, a more healthful outcome. And yet when private practice physical therapists make their pitch to potential clients either in person, online, or within marketing collateral, it isn’t enough to simply speak the same […]
By Ben Montgomery, BuildPT.com Few things are sadder in the physical therapy marketing world than a clinic blog that is underused or completely ignored. We have all seen them: physical therapy blogs that proclaim “Hello world!” because no other posts have been added, or those once-used-but-soon-forgotten blogs whose most recent posts date back a year […]
