Search Results for ‘Ben Montgomery’

Know Thy Audience

Connecting with the 2020 health care consumer. By Ben Montgomery, Marketing Manager,* Know thy audience: the first rule of marketing. Knowledge is power, and to know your audience—to have a firm grasp of exactly who you wish to market your services to in order to grow your base of prospective customers—will truly empower any […]

Go from Press Release to Press Relations

By Ben Montgomery, Distributing physical therapy (PT)-related stories via press releases is a practice physical therapists are starting to warm up to. Not only are press releases valuable in educating the public about the value of physical therapy, but such efforts also help ensure physical therapy is always part of the storyline. Physical therapists […]

Because You’ve Made a Connection

By Ben Montgomery, We can all agree that effective communication is key when selling someone a product, a service, and yes, a more healthful outcome. And yet when private practice physical therapists make their pitch to potential clients either in person, online, or within marketing collateral, it isn’t enough to simply speak the same […]

Use Your Physical Therapy Blog!

By Ben Montgomery, Few things are sadder in the physical therapy marketing world than a clinic blog that is underused or completely ignored. We have all seen them: physical therapy blogs that proclaim “Hello world!” because no other posts have been added, or those once-used-but-soon-forgotten blogs whose most recent posts date back a year […]

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