Patient & Employee Engagement
By Laura Moroney, MS
“Engagement” is a word we’ve been talking about a lot lately.
Companies with engaged employees generate 2.5 times the revenue of companies with disengaged employees.1 Engaged therapists typically provide better patient care, building stronger networks and repeat patients. These engaged patients typically have better outcomes and are more likely to refer friends or family members. A quick fix for increasing both employee and patient engagement is friendly competition.
Roll out a game or campaign focusing on activities and behaviors you’re hoping to foster. Whether it’s Bingo, Jeopardy, or Tic Tac Toe, keeping a scorecard is a fun and effective way to accomplish company goals. Offer incentives throughout the game to keep interest during gameplay, and be sure to have a grand prize to promote completion. Here are a few examples of activities that foster employee and patient engagement and build a stronger practice. These can each be ideas for squares on your playing board.
Be Social: Post a video on social media with a therapy tip.
Share the Love: Gather a testimonial from a happy patient.
Field Trip: Go on a team outing; Post a photo of everyone outside the office.
Refer a Friend: When a past patient refers a friend or family member, send a thank you card or small gift.
Face Time: Schedule an in-person meeting with a referral source.
Each of the squares on your game board should be tied to your practice goals. Make sure the activities are attainable, and don’t forget to have fun!
Laura Moroney, MS, is the marketing advisor at IRG Physical and Hand Therapy, based in Mill Creek, Washington. You can reach her at firstname.lastname@example.org.