Patient & Employee Engagement

By Laura Moroney, MS

“Engagement” is a word we’ve been talking about a lot lately.

Companies with engaged employees generate 2.5 times the revenue of companies with disengaged employees.¹ Engaged therapists typically provide better patient care, building stronger networks and repeat patients. These engaged patients typically have better outcomes and are more likely to refer friends or family members. A quick fix for increasing both employee and patient engagement is friendly competition.

Roll out a game or campaign focusing on activities and behaviors you’re hoping to foster. Whether it’s Bingo, Jeopardy, or Tic Tac Toe, keeping a scorecard is a fun and effective way to accomplish company goals. Offer incentives throughout the game to keep interest during gameplay, and be sure to have a grand prize to promote completion. Here are a few examples of activities that foster employee and patient engagement and build a stronger practice. These can each be ideas for squares on your playing board.

Be Social: Post a video on social media with a therapy tip.

Share the Love: Gather a testimonial from a happy patient.

Field Trip: Go on a team outing; Post a photo of everyone outside the office.

Refer a Friend: When a past patient refers a friend or family member, send a thank you card or small gift.

Face Time: Schedule an in-person meeting with a referral source.

Each of the squares on your game board should be tied to your practice goals. Make sure the activities are attainable, and don’t forget to have fun!

References:

¹www.themuse.com/advice/10-shocking-stats-about-employee-engagement

Laura Moroney, MS, is the marketing advisor at IRG Physical and Hand Therapy, based in Mill Creek, Washington. You can reach her at laura.moroney@irgpt.com.