Question of The Month

Q and A graphic

Answers to March’s Question: What’s Your Most Creative Tactic to Motivate Your Staff?

“In the spirit of “leaders are readers,” we buy books for PTs and any staff member who wants to learn about a number of topics on personal growth (i.e., The 7 Habits of Highly Effective People, Customer Loyalty Loop, Think and Grow Rich). We buy used books on Amazon, and it’s a great way to have everyone “rowing in the same direction.” We then discuss. It’s like a book club, without all the drinking!”

Stephen V. Rapposelli, PT, OCS, CEO,
Performance Physical Therapy and Fitness

“Our most creative tactic to motivate our staff is a team workout. Twice a week we hire a personal trainer to work out the team. This is our Happy Hour! The next thing we do is we gift each employee $100 to bless a client. Sometimes it is a co-payment that we cover or a month of wellness. We have used it to fix flat tires, buy new shoes, or even buy a birthday gift for a client who is going through a hard time. The team workout is a great team-building event and the $100 really helps our team know they are doing good work. Since starting these two things we have had zero turnover.”

Linda Rotunda,
Office Manager, Premier Physical Therapy

“We give staff a card at the Autumn Daylight Savings time change when all of a sudden the days seem sooooo dark. We also allow PTs to use $200 of their CE money to learn a new sport or activity that will assist in their patient care (e.g., rowing or ski lessons, Pilates classes).”

Ingrid Sparrow, PT,
Co-Owner, Sound PT


“Effusive praise”

Lance Mabry, DPT, OCS, FAAOMPT

“In an all-employee meeting we review our core values and vote on which one we feel LEAST connected with. We brainstorm ideas (that won’t cost an arm and a leg) on how we can demonstrate that core value for a three month period. Then we vote on which of those we want to do.”

Matt Slimming, PT, DPT,
Owner, STAR Fitness Center and STAR Physical Therapy


“Help them reach their career goals with a career track, mentorship and support. Help them be who they want to be – open doors for them, create positions that play to their strengths.”

Jennifer Allen, CEO and Founder
Bodycentral Physical Therapy & Sports Medicine and Bodycentral Sports Residency Program

April’s Question:

What customer experience changed the way you interact with your customers?
Send your responses to to be featured in the April issue of Impact.

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