Question of The Month
Answers to October’s Question: What was your biggest marketing failure?
“I think my biggest marketing failure was not having a “call to action” and not clearly stating how I could make a positive impact on my patients’ lives. With no CTA it is more difficult to get your message to your target audience. If your message is not clear it gets lost in the effort.”
Robert Bacci, PT, DPT
Bacci Consulting“Thinking I needed to market to doctors only.”
Dana Lameier, PT
November’s Question:
What was your greatest success in 2020?
Send your responses to editor@ppsapta.org to be featured in the November issue of Impact.