How to Eliminate Physician Referrals Through Online Advertising COVID-19 Special Issue 27 marketing strategies customer personas are critical for marketing success
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Online Only Content

Referral Source Customers

As practice owners in this vulnerable healthcare climate, it’s important for us to capture as many customers as possible.

By Carlos A. Martinez, PT, DPT





INSIDE PPS

COMMITTEE CHAIR LETTER
Michelle Collie

Marketing and Public Relations Committee Report

By Michelle Collie, PT, DPT, MS

What an honor it is to chair a committee that is given the opportunity to provide our members with tools, resources, support, and educational material to help market, grow, and evolve our practices.
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EDITOR'S NOTE
Stacy Menz

April 2020

By Stacy M. Menz, PT, DPT

One of the benefits of being on maternity leave is I have had a lot of time to think and ponder different perspectives.
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LETTER TO MEMBERS
Bill Pfister

April Letter to Members

By Bill Pfister, PT, DPT, CLT

During the past several weeks, the COVID-19 pandemic has made its way to our country, states, communities, and practices.
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Departments

Practice Management

How to Measure Patient Engagement in Your Practice
Have you ever been to a new restaurant, eating a very average meal, when the server approaches your table and asks how everything is tasting?
By Craig Phifer, PT, MHA

Payment Policy

When Cuts Come Knocking
The philosopher Lao Tzu said in the sixth century, “Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.”
By Robert Hall, PPS Senior Consultant

Question of The Month

Answers to April's Question
What customer experience changed the way you interact with your customers?

Advocacy

Pushing back on CMS’ Proposed 8% cut
In pursuit of PPS’s legislative and advocacy priorities for the 116th Congress, we engage with both the legislative and executive branches.
By Alpha Lillstrom Cheng, JD, MA

Marketing

3 Steps You Can Take to Elevate the Patient Experience
I often explain my job to clinic directors like this: “At the end of the day, my primary goal is to get more patients through your doors.”
By Peter Decoteau

Compliance

Human Resources Compliance: Frequently Asked Questions
Q: Can Physical Therapist Assistant be classified as exempt employees?
By Mary Daulong, PT & Teresa Daulong, LSSGB, CHSP, CHTP, CEAP, CHSRAP

Lessons Learned

A Q&A with Jerry Durham
What factors drove you to get into private practice?
As told to Craig Phifer, PT, MPH

Administrator's Edge

Why You Can’t Trust Your Customer Satisfaction Data
Most practices are proud of their customer or patient satisfaction numbers.
By Heather Chavin, MA

Resource Review

InBook App for Marketing and Customer Satisfaction
A satisfied customer is the best source of advertisement.
By Lindsey Sharbaugh, PT, DPT

PPS On The Move

Social at #CSM2020
Moments from CSM 2020

Why They Buy - Younger Next Year?
A few years ago, I attended a local Anthem Blue Cross Blue Shield meeting and the keynote speaker was the previous medical director of Anthem.
By Lynn Steffes, PT, DPT

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