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Online Only Content

Key Marketing Initiatives for the Private Practice

An Interview with Neil Trickett, PT, of Practice Promotions.

Interview by Matt Slimming, PT, DPT





INSIDE PPS

FROM THE PRESIDENT

Greetings PPS Members

By Sandra Norby, PT, DPT

I am penning this letter to you during yet another winter storm warning.
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EDITOR'S NOTE

Marketing Focus

By Stacy M. Menz, PT, DPT

This month is all about marketing.
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Departments

Advocacy in Action

A More Diverse and Divided Congress, New Opportunities for Advocacy
Updated Legislative and Advocacy Priorities
By Alpha Lillstrom Cheng, JD, MA

Administrator's Edge

Marketing to Patients for Clinic Growth
Personal growth (with some technological assistance) in the face of angry clients.
By Jenilee Jaber, BA

Expert Review

Understanding the Patient Experience and Using Social Media
A review of three marketing experts in our profession.
By Izette Swan, PT, CPT

Legal Impact

Is Your Physical Therapy Practice Also a Health Club?
Know the laws, rules, and regulations of your services.
By Paul J. Welk, PT, JD

Marketing

Create a Marketing Persona in 5 Simple Steps
To succeed as a private practice, you must create a strategic and well-rounded marketing approach.
By Michelle Collie, PT, DPT, MS

Perspectives

Let People See YOU to Truly Connect
Perspectives on marketing and networking from an author.
By Carolina P. McMullen

PPS On The Move

Member Spotlight - Richard Andrascik, PT, DPT
Richard Andrascik, PT, DPT, is a PPS member and owner of MRS Physical Therapy in Bridgewater, Pennsylvania.

Why They Buy - Making Your Practice Team Marketing Expediters
Knowledge is power… Seeing someone completely enthusiastic about a product is one of the best selling tools.
By Lynn Steffes, PT, DPT

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.

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