Virtual Isn’t Just for Visits A Framework for Social Media Success Time Management Strategies for Turbulent Times Take Your Social Media Presence from Zero to 100 in Five Steps
Virtual Isn’t Just for Visits A Framework for Social Media Success Time Management Strategies for Turbulent Times Take Your Social Media Presence from Zero to 100 in Five Steps

Online Only Content

Perspectives

What Should I Pay Myself?

If you are like me, you have agonized over the right answer to this age-old question. What should the “big dog” pay him or herself?

By Stephen Rapposelli, PT





INSIDE PPS

COMMITTEE CHAIR LETTER

From The Nominating Committee

By Karen Litzy, PT, DPT

Why did I get more involved in the Private Practice Section (PPS)? The answer is really simple… someone asked me.
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EDITOR'S NOTE
Stacy Menz

October 2020

By Stacy M. Menz, PT, DPT

Do any of you ever feel how I do with regards to marketing? Like you are throwing a little of this out and a little of that out and hoping it works?
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Departments

Advocacy

Vote Like Your Practice Depends on It
This is a presidential election year like no other, for many reasons.
By Alpha Lillstrom Cheng JD, MA

Five-Minute Fix

No Marketing Budget? No Problem!
Many private practice clinics do not have the finances to spend on a marketing campaign. The good news is, there are ways to increase your marketing presence without spending much money at all!
By Kim Stamp

Marketing

What’s in a Brand? Where to Start When Developing Your Business’s Brand Identity
Establishing your business’s brand is a vital part of your marketing strategy, as it should guide the majority of your marketing messaging, activities, and assets.
By Peter Decouteau

Compliance

TRICARE Q&A
Q: How many regions are there in the United States that manage the TRICARE program?
By Rick Gawenda

Lessons Learned


Marketing Like an Engineer
Media advertising has always been an acceptable business marketing action.
By Steven L. Line, PT

Administrator's Edge


Inviting Customers to be Brand Ambassadors
Not everyone has the ability to hire a large marketing team.
By Sarah Salvatori, MBA, & Alexandria Zitnik

Resource Review

Tools to Rock Your Community Engagement
This article reviews five apps that can be used for community engagement and one that would be best to avoid.
By Richard Andrascik, PT, DPT

Question of The Month

Answers to October's Question
WHat was your biggest marketing failure?

PPS On The Move

Slate of Candidates for 2020 Elections
The Private Practice Section introduces the 2020 slate of candidates for your consideration. After a careful review, we believe the individuals slated possess the background, talent, and character needed to achieve the goals established in the strategic plan and to carry out the mission of the Section.

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