Departments

Five-Minute Fix

Developing an Industrial Athlete Program
Being innovative and constantly adapting your practice to better serve a broader population means pushing the envelope, looking outside the box, and occasionally utilizing your resources outside of your clinical site.
By Alexandria Zitnik

Marketing

5 Steps to Effectively Adapt Your Relationship Management Activities to the “New Normal”
Throughout the COVID-19 pandemic, clinic owners and physical therapists have been faced with a volatile, uncertain market.
By Peter Decoteau

Payment Policy

APMs and Physical Therapy: Four Pillars for Private Insurance APMs
Alternative Payment Models (APMs) were all the rage prior to the COVID-19 pandemic, and there will be a ramp-up in implementing these structures as a tool to address issues caused by the pandemic.
By Robert Hall, JD, MPAFF

Administrator's Edge

A New, Better Way to Use Your Patient Emails
Most practices, large or small, collect patient emails. They use them for patient paperwork, introducing patients to seldom-used patient portals,1 and for sending the occasional newsletter.
By Heather Chavin

Lessons Learned

Adaptability: A New Must in Management and Practice Ownership
One of the silver linings to the COVID-19 pandemic has been time. Time to reflect on the important things in life, time to consider how we all move forward, and time to consider some of the lessons we have learned over the years.
By J. Patrick Kinzeler, MBA

Resource Review

“Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities”
A review of an article by Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, and Marcus Schoegel in the January 2015 issue of the Journal of Marketing
By Abimbola Kolawole-Ogunleye, DNP, FNP

Question of The Month

Answers to September’s Question
What’s the most creative business idea you have ever tried?