Vote Like Your Practice Depends on It
This is a presidential election year like no other, for
By Alpha Lillstrom Cheng JD, MA
No Marketing Budget? No Problem!
Many private practice clinics do not have the finances to spend
on a marketing campaign. The good news is, there are ways to increase your marketing presence without spending much
money at all!
By Kim Stamp
What’s in a Brand? Where to Start When Developing Your Business’s Brand Identity
your business’s brand is a vital part of your marketing strategy, as it should guide the majority of your marketing
messaging, activities, and assets.
By Peter Decouteau
Marketing Like an Engineer
Q: How many regions are there in the United States that manage the TRICARE program?
By Rick Gawenda
Media advertising has always been an acceptable business
By Steven L. Line, PT
Inviting Customers to be Brand Ambassadors
Not everyone has the ability to hire a large
By Sarah Salvatori, MBA, & Alexandria Zitnik
Tools to Rock Your Community Engagement
This article reviews five apps that can be used for
community engagement and one that would be best to avoid.
By Richard Andrascik, PT, DPT
Answers to October's Question
WHat was your biggest marketing failure?