Like many of you, I find it hard to consistently sustain new habits, whether they are habits for personal growth or for professional growth. I know that if a new behavior is desired, then the adoption of new habits is required. However, the thought of the time needed to create new habits is daunting and exhausting to even think about.
As providers, we commonly look at the page of the contract that states the payment terms. We use that number as a comparison to our cost to deliver the care required by the agreement and then make a decision to accept, reject, or negotiate a new price. However, we commonly do not examine the true cost and exposure that comes with signing an agreement. Those costs could be hidden in the legal language that obligates both parties to perform in a specified manner. Our contracts are developed by attorneys who spend a great deal of time making sure that the interests of the payer are well covered. On our end, we tend to ignore the language and not pass the agreement by our legal counsel as we may think that the terms are nonnegotiable.
Health care continues to evolve, and despite many people’s concerns I believe the future of private practice physical therapy has the potential to be excellent.
This issue of Impact focuses on the customer.