“Five “Getting “Social “Whats
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Online Only Content

Teaching the Game of Life

How physical therapists can thrive in tomorrow’s market.

Our profession is in need of a change in focus. Specifically, the focus of our professional training, which has been too clinically based, much to our unintended detriment. Unless we recreate our profession to include understanding of the economics of health care and best business practices, we run the risk of becoming obsolete in the ever-changing health care market. As patient responsibility for health care decisions increases, our ability to accurately discuss our value in that system will provide us with the economic security that Covey mentions.

INSIDE PPS

FROM THE PRESIDENT

Key Contacts

BY TERRY C. BROWN, PT, DPT

The 4:30 a.m. alarm clock rings too soon after I stayed up late watching the NCAA elite eight.
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EDITOR'S NOTE

Social Skills

By STACY M. MENZ, PT, DPT, PCS

Social media . . . we all have a response to it, whether we embrace it, try to ignore it, or dabble in it.
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Departments

Advocacy in Action

Reconciliation Explained
The word of the year for health care policy is reconciliation.
By Alpha Lillstrom Cheng, JD, MA

Administrator's Edge

Social Media in the Health Care Industry
For many people social media is how they keep up with friends and family.
By Christine Towey

Article Review

“1 Interview Question That Cuts Through the BS to Reveal Someone’s True Character” Inc.com
Hiring the right staff physical therapist is both a primary goal and a challenge for most private practice owners.
Written by Betsy Mikel | Reviewed by Steve McKenney, PT

Compliance

An Array of Regulations
To assist in your understanding of the regulatory requirements that we face as practice and health care business owners, the focus here is on the I-9 form and Section 1557 of the Affordable Care Act (ACA).
Mary R. Daulong, PT, CHC, CHP

Marketing

How to Integrate Social Media into Your Marketing Plan
Relatively speaking, most of us are newbies when it comes to how to integrate social media into a marketing plan.
By Michelle Collie, PT, DPT, MS, OCS

PPS On The Move

Member Spotlight - Leigh Langerwerf, PT, DPT, OCS, FAAOMPT
Leigh Langerwerf, PT, DPT, OCS, FAAOMPT, is a PPS member and owner of Butte Premier Physical Therapy in Chico, California.

Because they see you here, there, and everywhere
Their attention span is short—miniscule even—only about 8 seconds according to a 2015 study by Microsoft.
By Tannus Quatre, PT, MBA

Five-Minute Fix - Make a Visual Statement
Physical therapy is about people: their goals, their journeys toward better movement, and those who help them to get there.
By Ben Montgomery

Copyright © 2017, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.

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