Departments

Advocacy

Vote Like Your Practice Depends on It
This is a presidential election year like no other, for many reasons.
By Alpha Lillstrom Cheng JD, MA

Five-Minute Fix

No Marketing Budget? No Problem!
Many private practice clinics do not have the finances to spend on a marketing campaign. The good news is, there are ways to increase your marketing presence without spending much money at all!
By Kim Stamp

Marketing

What’s in a Brand? Where to Start When Developing Your Business’s Brand Identity
Establishing your business’s brand is a vital part of your marketing strategy, as it should guide the majority of your marketing messaging, activities, and assets.
By Peter Decouteau

Compliance

TRICARE Q&A
Q: How many regions are there in the United States that manage the TRICARE program?
By Rick Gawenda

Lessons Learned

Marketing Like an Engineer
Media advertising has always been an acceptable business marketing action.
By Steven L. Line, PT

Administrator's Edge

Inviting Customers to be Brand Ambassadors
Not everyone has the ability to hire a large marketing team.
By Sarah Salvatori, MBA, & Alexandria Zitnik

Resource Review

Tools to Rock Your Community Engagement
This article reviews five apps that can be used for community engagement and one that would be best to avoid.
By Richard Andrascik, PT, DPT

Question of The Month

Answers to October's Question
WHat was your biggest marketing failure?