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Online Only Content

The Business Evolution of the Physical Therapy Industry, Part 2

In Part 1 of this two-part series on the evolution of the physical therapy industry, we left off about 10 years ago, when the patient population began to decline as a result of increasing copays.

By David McMullan, PT

The Power of Compassion

The question of “what I believe” led me on a mental exercise in which I reflected on the past, studied the present, and then glanced ahead at the future. Toeing the line of all three time phases elucidated my deep-down beliefs, how they developed, and how they might evolve.

By Efosa L. Guobadia, PT, DPT





INSIDE PPS

FROM THE PRESIDENT

Hello Members!

By Sandra Norby, PT

Thank you for your trust in my ability to lead the Private Practice Section as your president.
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EDITOR'S NOTE

Happy New Year!

By STACY M. MENZ, PT, DPT, PCS

It’s hard to believe that 2018 is already upon us. On behalf of the Impact Editorial Board, we wish you and your practice all the best in this New Year!
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Departments

Administrator's Edge

Data-driven Marketing Plans
Track the health of your organization.
By Laura Moroney, MS

Podcast Review

Physical Therapy Business School Podcast
When I was a traveling physical therapist working in the home health setting in rural Texas, I spent a lot of time driving on dusty backroads.
By Paul Gough | Reviewed by Anthony Sinacore, PT, DPT

Compliance

What Compliance Involves
While we typically focus on issues related to payment compliance, it is paramount that we understand what other federal regulations apply to us as practitioners in the health care business arena.
By Mary R. Daulong, PT, CHC, CHP With Alicia Nevins Mahoney and Teresa Daulong

Marketing

Marketing: It’s Simply Messaging
Lots of physical therapists get a queasy feeling in the pit of their stomach when marketing is mentioned.
By Michelle Collie, PT, DPT, MS

Perspective

Communication through Conversation
Why you should consider hiring a communications professional.
By James McKay, PT, DPT*

2017 Robert G. Dicus Award Winner

Making a Difference
Thank you, Mr. President. Terry, they say that friends are people who know all about you but like you anyway. Thank you for being a friend. It is truly an honor to have you present me with this distinguished award.
Thomas DiAngelis, PT, DPT | 2017 Robert G. Dicus Award Winner

PPS On The Move

Member Spotlight - Kim Lephart, PT, DPT, MBA
Kim Lephart, PT, DPT, MBA, is a clinical specialist in pediatric physical therapy and owner of STARs in Culpeper, Virginia. She can be reached at klephart.stars@gmail.com.

Five Minute Fix - Use Social Media Platforms for Patient Engagement
Why should you have an automated marketing platform and strategy for patient engagement?
By Lynn Steffes, PT, DPT

Copyright © 2017, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.

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