Departments

Advocacy in Action

A More Diverse and Divided Congress, New Opportunities for Advocacy
Updated Legislative and Advocacy Priorities
By Alpha Lillstrom Cheng, JD, MA

Administrator's Edge

Marketing to Patients for Clinic Growth
Personal growth (with some technological assistance) in the face of angry clients.
By Jenilee Jaber, BA

Expert Review

Understanding the Patient Experience and Using Social Media
A review of three marketing experts in our profession.
By Izette Swan, PT, CPT

Legal Impact

Is Your Physical Therapy Practice Also a Health Club?
Know the laws, rules, and regulations of your services.
By Paul J. Welk, PT, JD

Marketing

Create a Marketing Persona in 5 Simple Steps
To succeed as a private practice, you must create a strategic and well-rounded marketing approach.
By Michelle Collie, PT, DPT, MS

Perspectives

Let People See YOU to Truly Connect
Perspectives on marketing and networking from an author.
By Carolina P. McMullen