Departments

Quick Fix

I Can See CPT Coding Clearly Now the Gray Is Gone
Let’s face it, reimbursement is one of the biggest hurdles our profession faces. We know the value of the services we provide patients and the life changes that result. So how do we maximize payment for our knowledge and skill? By coding accurately to reflect the level of care we deliver.
By Nuket Curran, PT, DPT

Marketing

Differentiated Marketing: Beyond Simply Standing Out
Standing out goes beyond being flashy, wacky, or different. Before you can use your marketing to stand out, you need to determine your unique offering — how you stand apart from your competition.
By Liz Plowman, PT, DPT

Compliance

Q&A: Balance Billing as an Out-of-Network Provider
This article updates the payment resources published by APTA Private Practice in January 2021 to address new regulations and requirements related to balance billing under the federal No Surprises Act, which became effective on January 1, 2022.
By Lanchi N. Bombalier, JD, MPH, PT & Mary R. Daulong, PT

Niche Nook

Gray Skies Above? Find the Sun in a Neuro Niche!
To specialize or not? How do I even get started? Do I know enough about this area to be the local expert? Do I have enough referral sources to keep me busy?
By Jennifer Brown, PT, DPT

Member Perspectives

Seasoned Perspectives of Private Practice Ownership
We know that you probably didn’t receive much quality business management training in your Physical Therapy schooling. However, many physical therapists in private practice are grappling with business challenges that require management wisdom and perspective.
By Matt Slimming, PT, DPT, Meredith Tittle, PT, DPT, Jeff Jordan, PT, & Robert Bacci, PT, DPT

Practice Management

Problems with Pliable Policies
When considering the idea of flexible policies, there are two, many times contradictory, lines of thought that run through my mind.
By Nathan Risley

Resources

Challenge Yourself
Gray is more than just a color. It is a combination of colors, a combination of multiple angles. It is an opportunity to see things differently. It is a chance to muddy the waters, to challenge what you know, and to expand by pulling in from other sources until your view is gray. As such, the resources for June’s Impact are about those other angles.
By Charles Scogna