Ask, and You Shall Receive
We have always surveyed our team. We began sporadically with
housekeeping-type questions, like “December 18 or 21 for
the Christmas party?” and “Blue or gray scrubs?” We received such a good response, we decided to go deeper.
By Beth Winkler
Curious About Coaching?
Tick-Tock, Tick-Tock: Is It Finally Time for You to Embrace TikTok?
Physical therapists begin their relationship with patients in a
healthcare setting, assisting them with recovery, pain
management, and mobility after an injury or illness. But when physical therapy brings relief and progress, patients
often want to maintain that forward momentum — even when it is no longer medically necessary.
By Connor Jackson
A challenge unique to
marketers is that of opportunity — what Barry Schwartz termed “The Paradox of Choice” in his aptly
titled book The Paradox of Choice: Why More Is Less. The paradox of choice asserts that humans inherently want as many
options for a given decision as possible, yet the more options we have, the more anxious, confused, and, consequently,
less decisive we get.
By Peter Decoteau
Perspectives from Across the Pond
When I graduated as an MSc physiotherapist in Scotland in 2005,
I always envisioned working in private practice.
However, I took the traditional (expected) path and went to work for the National Health Service (NHS), a publicly
funded healthcare system in the United Kingdom that provides healthcare services to all UK residents at no cost to
at the time of delivery.
By Steven McLean, MSc (Hons) physiotherapy
Mentorship: Tools for Attaining Great Talent
Effective approaches for this tight labor
By Yvonne Swanson, PT, DPT and Kayleigh Melroy, DPT
Building a Culture of Inclusion
What is meant by “inclusion in the workplace”? What does it mean
to you and the people of your organization?
By Shannon O’Kelley, MPT
Expand Your Horizons
One of the benefits of running a physical therapy private practice is the
knowledge you gain not just about physical
therapy but about a host of other subject areas, from how to navigate a complicated billing landscape to how to
new business. This month’s resources will help you satisfy your curiosity about a range of topics that can help you
polish your practice and your career.
By Elizabeth Baxter, MS