Storytelling is one of the most powerful ways that humans learn. It was a story told not by me, but by a patient of mine that really grew my business, and it was all through word-of-mouth marketing in the most viral sense of the word.
By F Scott Feil, PT, DPT, EDD
Rose. My favorite color of glasses. Lenses tinted with optimism, altruism, and
innocence, through which there is a clear vision of everyone in every
community receiving the care they need.
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Just your average Wednesday morning in Glen Mills. Woke up, checked my email,
showered, got dressed, now I’m off to meet my grade-school crush for coffee to
plan a high school girls’ community event. I’m sure all you readers can
relate.
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Leadership Self-Care: Nurturing the Core
There continues to be a push and pull relationship between those who think self-care is vital to a leader’s success and those who believe it is a bunch of hooey.
By Troy D. Bage, PT, DPT, MBA
Serving the Luxury Market: Getting Comfortable with Charging First-Class Prices
Would you expect to pay economy class fare for a first-class airline ticket? Of course not! So why are physical therapists notorious for pricing first-class service at cut-rate prices?
It Is Not Always Roses
Remember that surge of excitement when you accepted your first position as a physical therapist? The feeling you were going to heal everyone and change the world.
By Christine Taylor, PT, DPT
Marketing: Day One to Discharge + Beyond
Marketing, some physical therapists cringe at the word, avoid it, and at-best tolerate it. Most of us did not have business classes let alone marketing classes in physical therapy school. I can’t tell you how many times I have heard physical therapists say, “I went to school to treat patients; marketing is not something I am comfortable doing.”
By Dale Reckless, PT
Passion and Energy
Rose represents a variety of colors and symbols. For example, pink roses often represent grace and happiness. But no matter the shade, rose is a color full of passion and energy, a positive outlook on life and on business. As such, the resources for May’s Impact lean into the exuberance of a rose-colored view.
By Charles Scogna
APTA Private Practice Annual Conference: 2023 Keynote Speaker
APTA Private Practice is excited to introduce the 2023 Annual
Conference keynote speaker, Andrew Davis!
Direct-to-Employer Services Designation
This new program is designed for APTA Private Practice members who are
contemplating providing direct-to-employer (D2E) services as well as those
just starting down this path.
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