Departments

Quick Fix

Leadership Self-Care: Nurturing the Core
There continues to be a push and pull relationship between those who think self-care is vital to a leader’s success and those who believe it is a bunch of hooey.
By Troy D. Bage, PT, DPT, MBA

Marketing

Overlooked Threats: Practice Encroachment or Powerful Allies
In a city of less than 50,000 people, there are five physical therapy clinics all within a mile of each other.
By Darrin Yee

Legal

Avoiding the Rose-Tinted Glasses in Healthcare
Navigating the sea of new health information is an exhausting but necessary endeavor for physical therapists seeking to stay on the cutting edge of science, even more so if the information is obtained online.
By Erin Jackson

Niche Nook

Serving the Luxury Market: Getting Comfortable with Charging First-Class Prices
Would you expect to pay economy class fare for a first-class airline ticket? Of course not! So why are physical therapists notorious for pricing first-class service at cut-rate prices?

Member Perspectives

It Is Not Always Roses
Remember that surge of excitement when you accepted your first position as a physical therapist? The feeling you were going to heal everyone and change the world.
By Christine Taylor, PT, DPT

Practice Management

Marketing: Day One to Discharge + Beyond
Marketing, some physical therapists cringe at the word, avoid it, and at-best tolerate it. Most of us did not have business classes let alone marketing classes in physical therapy school. I can’t tell you how many times I have heard physical therapists say, “I went to school to treat patients; marketing is not something I am comfortable doing.”
By Dale Reckless, PT

Resources

Passion and Energy
Rose represents a variety of colors and symbols. For example, pink roses often represent grace and happiness. But no matter the shade, rose is a color full of passion and energy, a positive outlook on life and on business. As such, the resources for May’s Impact lean into the exuberance of a rose-colored view.
By Charles Scogna