Storytelling is one of the most powerful ways that humans learn. It was a story told not by me, but by a patient of mine that really grew my business, and it was all through word-of-mouth marketing in the most viral sense of the word.
By F Scott Feil, PT, DPT, EDD
Rose. My favorite color of glasses. Lenses tinted with optimism, altruism, and
innocence, through which there is a clear vision of everyone in every
community receiving the care they need.
Just your average Wednesday morning in Glen Mills. Woke up, checked my email,
showered, got dressed, now I’m off to meet my grade-school crush for coffee to
plan a high school girls’ community event. I’m sure all you readers can
Leadership Self-Care: Nurturing the Core
There continues to be a push and pull relationship between those who think self-care is vital to a leader’s success and those who believe it is a bunch of hooey.
By Troy D. Bage, PT, DPT, MBA
Serving the Luxury Market: Getting Comfortable with Charging First-Class Prices
Would you expect to pay economy class fare for a first-class airline ticket? Of course not! So why are physical therapists notorious for pricing first-class service at cut-rate prices?
It Is Not Always Roses
Remember that surge of excitement when you accepted your first position as a physical therapist? The feeling you were going to heal everyone and change the world.
By Christine Taylor, PT, DPT
Marketing: Day One to Discharge + Beyond
Marketing, some physical therapists cringe at the word, avoid it, and at-best tolerate it. Most of us did not have business classes let alone marketing classes in physical therapy school. I can’t tell you how many times I have heard physical therapists say, “I went to school to treat patients; marketing is not something I am comfortable doing.”
By Dale Reckless, PT
Passion and Energy
Rose represents a variety of colors and symbols. For example, pink roses often represent grace and happiness. But no matter the shade, rose is a color full of passion and energy, a positive outlook on life and on business. As such, the resources for May’s Impact lean into the exuberance of a rose-colored view.
By Charles Scogna
APTA Private Practice Annual Conference: 2023 Keynote Speaker
APTA Private Practice is excited to introduce the 2023 Annual Conference keynote speaker, Andrew Davis!
Direct-to-Employer Services Designation
This new program is designed for APTA Private Practice members who are contemplating providing direct-to-employer (D2E) services as well as those just starting down this path.