Corporate retreats, whether it is your entire staff or your leadership team, provide a great opportunity to spend time together thinking about the bigger picture, rejuvenate your team, and get everyone excited around a united mission.
By Sandy Norby, PT, DPT
I hope this letter finds you in good health and high spirits. As an advocate
for the human experience in the realm of physical therapy, I felt compelled to
reach out and share my thoughts on the cautious utilization of technology in
our industry. Just as the color orange signifies both warmth and warning, I
believe it is crucial to tread carefully when incorporating technology to
ensure that we do not sacrifice the invaluable human touch that lies at the
heart of our profession.
When picking the logo for our office in 2011, my business partner and I
struggled to decide on a color scheme since there were so many viable options.
Do we go with a subtle, natural combo like light blue and green? Do we pop
with red? Should it be classic black and white? Everything we tried didn’t
quite feel right until we stumbled on the orange/charcoal combo which now
fully represents the Action Potential vibe.